Audi Aims Local For Their Billboard Campaign
So many automotive makers target the nation when launching an advertising campaign. Seldom do they think about the actual people that buy the cars. Audi has taken a new approach with their billboard campaign which targets individual locations. In Lake Forest, Illinois Audi has placed a local billboard that has people watching out in traffic: "Attention Lake Forest, IL...An Audi R8 GT has been sold in your town. Slow traffic keep right."1. On the right side of the billboard, the ad features a bold image of the futuristic-looking Audi R8 GT distinguished from any other car on the…